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Why all businesses need a marketing plan

Every company, no matter what size it is, has a business plan to execute how it will be successful. A marketing plan is also key to that business success.  According to research, two-thirds of small and medium-sized businesses (SMEs) do not have a marketing plan. If...
What is Audience Behaviour?

What is Audience Behaviour?

Ever looked at those graphs and numbers on your social media platforms and wondered what it all means for you and your small business? In this blog, we’ll explain what this is, the importance of audience behaviour, and how you can use this information to target your...