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Why all businesses need a marketing plan

Every company, no matter what size it is, has a business plan to execute how it will be successful. A marketing plan is also key to that business success.  According to research, two-thirds of small and medium-sized businesses (SMEs) do not have a marketing plan. If...
What is Audience Behaviour?

What is Audience Behaviour?

Ever looked at those graphs and numbers on your social media platforms and wondered what it all means for you and your small business? In this blog, we’ll explain what this is, the importance of audience behaviour, and how you can use this information to target your...
SoLoMo – Is your business in the know?

SoLoMo – Is your business in the know?

One of the marketing buzzwords of 2022; SoLoMo may sound like the name of an up and coming pop band but it is in fact a new brand of three-fold digital marketing. Combining social media, location-based advertising and mobile commerce packs a powerful punch to improve...