Have you ever looked at big brands and wondered just how they got to where they are? We’re talking about creating a consistently high ROI (Return of Investment) and it all comes down to marketing.
It’s no secret in the world of business that digital marketing is an essential part of your business strategy, but what may (or may not surprise you) is how overlooked it can be, especially for small businesses.
The digital world has opened the door for huge potential with the ability to directly connect with your audience on a human level and the companies and brands that use this to their advantage, almost always, see faster results and a higher ROI.
So let’s take a look at the digital marketing tactics these brands and businesses alike are using to not only boost their ROI but increase their brand awareness and create a loyal following of passionate advocates for their business.
Email Marketing
We’ll start with the big one. Email Marketing as a whole is one of the most effective ways to increase your ROI, although it does include financial investment, it’s one of the best tools you can use in your business. Start by building a list with an opt-in on your website, or landing page, or create a free lead magnet to draw your audience in. Take this opportunity to showcase your knowledge and expertise to educate, entertain and relate to your audience. Don’t forget to personalise your emails for that special human touch.
Social Media
If you’re not leveraging social media as a free marketing platform you are missing out big time. Social Media is a necessity to both grow your brand and turn your audience into paying customers and clients. You don’t have to use every platform, choose the platforms that are right for your business and where your target market is sure to be found. By staying consistent, starting conversations, and building a community you are opening the doors to a plethora of potential customers and boosting that ROI (in the case of social media, this is your time).
Paid Ads
A crucial step in your marketing strategy is sending the right message, to the right people, at the right time and Paid Ads can help you do just that. Whether you use Pay Per Click (PPC), Pay Per Impressions (PPI), Banner Ads, or Video Ads, you can target the exact people you’re looking for and reach them just when they’re looking for you. If you haven’t already, why not check out our previous blog where we cover the ins and outs of Paid Ads here.
Mobile Optimised Websites
Did you know that most users visiting your website do so on a mobile device? Ensuring your website is fully functional for mobile use will have a remarkable impact on the user experience. Make sure it is first and foremost easy to navigate, clean, clear and concise, and overall simple to use. A poorly optimised website can be an absolute dealbreaker for your potential customers.
These are only a few digital marketing tools you can use, but how can you ensure that these tactics are working and generating the ROI you want?
Consider the longevity of your campaigns
Creating a marketing strategy that can remain relevant and consistently boost your ROI should be at the forefront of your marketing. Of course, you can throw in some smaller campaigns but creating campaigns here and there without looking at the bigger picture won’t get you the consistent results you want. So it’s important to look at the longevity of your campaigns by taking what works well and continuing to use it. Remember results take time so give yourself the time to actively see the results before you decide to throw in the towel and find something new.
Choose your portals and platforms wisely
Not every platform will suit your business needs, nor will your ideal client use every platform. Make sure you are choosing the right platforms, this comes down to knowing your target market well enough to know exactly where you will find them, specifically when it comes to social media. It’s also important to remember that you need to choose the best platform for yourself or your team, so make sure to choose a platform that is easy to use and does exactly what you need it to do, especially for your website and email marketing.
Define your target market
This is the first step in your marketing strategy. Everything comes down to knowing your target audience. Who they are, what do they need, what are their struggles, and how you can support them. The best way to define your target audience is to create a buyer persona. Think about things like; how old are they? What are their likes and dislikes? What are they going through right now and how exactly can the products or services I offer help them? It does make all the difference and allows you to tailor every piece of content to their needs.
Measure your ROI regularly and update the tactics where necessary
Measure your ROI often, most platforms give you access to insights and analytics which easily allow you to track which areas of your marketing are the most successful and which need work. By knowing what’s working you can continue forward and make the changes necessary to the areas that aren’t working. Your marketing strategy will always be a work in progress. As time evolves and people change, it will need reviewing and the best way to stay on top of it is to track your ROI consistently.
Marketing isn’t a one and done, it’s a lot of trial and error to find out what works best for you, but to find out what works, you need to make the most of the tools that are available to you and invest in what is best for your business, just as the bigger brands have done. It’s also not something you can do alone, which is why these businesses have a team. If you’re looking to expand your marketing and really take advantage of the best tools and strategies, we’re here to help you. Why not book a consultation here and let’s increase your ROI together.
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