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SEO for Beginners and Why It’s So Important

SEO is constantly changing and growing as a successful marketing tool. Using SEO 10 years ago, compared to now, is completely different and it’s so easy to get lost in the abundance of information out there. It doesn’t have to be as difficult as it looks when getting started. In this blog, we’ll walk you through SEO for beginners, the three best ways to optimise your online content to improve your ranking, and why it’s so important for your business. 

What is SEO?

SEO stands for Search Engine Optimization. It is essentially used to increase traffic directly to your website and social media platforms through search engines, such as Google. The main purpose of SEO is to show you what your target audience is searching for. It also allows you to tailor your content using keywords so search engines can easily find, index and increase your visibility. There are three key elements to optimise SEO for beginners!


Great content is the foundation of your SEO journey. Producing high quality content is a must, but creating high quality content that focuses on your niche and business keywords, is content that is going to lay the groundwork for all of your SEO efforts. 

Search engines index by choosing the most relevant content provided in order to rank higher and provide searchers with exactly what they’re looking for, so by ensuring your content includes searchable keywords that are relevant to your business and your ideal audience needs is one of the best ways you can improve your search engine ranking. 


Keyword research is THE most important part of your SEO journey. Keyword research allows you to see what exactly your audience is looking for. Giving you the space to incorporate those words into your online content, no matter the platform. Google in particular ranks your content by authority and relevance. High quality content builds authority, while well researched keywords build relevancy, improving your ranking overall. 


Backlinks, also known as inbound links, are links taking you from one website/page to another. Pages with a higher number of backlinks, have higher organic search engine results. Google themselves have confirmed that backlinks are one of their most important factors when it comes to ranking. They basically tell search engines that the content is valuable. The secret to successful SEO backlinks are to use less, higher quality backlinks from authoritative websites, as opposed to many, from lower ranking sites. 

Why is it so important for your business?

There are an extensive number of reasons SEO is important for your business, so here are our top five to give you an idea of how they can benefit you as you create your content and nail those keywords, so that you have a better result when it comes to search engine optimisation.

Ranking & Increased Visibility

Making it easier for your prospective clients and customers to find you when they’re hunting through the search engines is one of the core reasons you need to have a strong foundation for your SEO. The higher you rank on search engine results, the more your visibility will increase.

Organic Web Traffic

With ranking and visibility, comes an increase in organic web traffic, which is the most popular form of traffic and one of the main goals for creating your site or blog at all. So it only makes sense that you would want to do everything you could to bring your audience to it. 

Credibility & Authority

Credibility and authority is one of the defining factors that will add to the results of your campaign. It naturally comes hand in hand with ranking and your position in search engines. The higher you rank, the more trustworthy you appear, the more clicks you receive. With the addition of high quality content and keyword research, you will be the exact business your audience can trust.  

Better User Experience

SEO isn’t just about increasing visibility, it’s also about creating a better user experience and improving the usability of your site. By generating high quality content, making your site more responsive, and including backlinks you are setting yourself up for success with a strong foundation as soon as your audience touches down. Which also factors heavily into your search engine ranking. 

Cost Effective

Of course as ever changing as SEO is, it takes time, but at low cost. By using free resources or with an array of affordable outsourcing initiatives designed by SEO experts, you can rest assured that you can reap all of these benefits, without breaking the bank.

Now that you know why SEO is so important, why not take a look at our previous post 10 ways to improve your SEO (and why you should do them today).

Do you need support with your SEO journey? Get in touch with us to see how we can help you.