Are you making these common digital marketing mistakes?.
The truth is, we’ve all been there at some point or other. We’d be lying if we said we’ve never made a mistake marketing our own business, but it’s through these mistakes that we learn what works and what doesn’t so we can move forward.
It’s no secret that digital marketing is a huge job. It’s easy to underestimate the weight of it, especially if it’s new to you. It’s also equally as easy to underestimate the power it holds when done right.
Check out these three common mistakes, so that you can kick off your digital marketing journey with a bang.
Not Considering Your Target Market
If you don’t know who your target audience is, how can you get the results you want? Knowing your target market is crucial to the success of your campaign. The best way to do this is by creating your buyer persona.
A buyer persona is a fictional character designed by you, based on research and user activity. Essentially, a buyer persona is used to determine the type of person who will be interested in your product or service.
Buyer personas are detailed descriptions of your ideal customers. From where they live, what they’re interests are down to the challenges they face and why they would need what we have to offer.
By creating a fictional character for your marketing strategy, you can create content that connects and empathizes with your potential customers. The main goal is to give yourself the space to tailor your content to exactly the right people who may need and want your product.
When you think about it further, people naturally gravitate towards the businesses and brands that understand them. This all comes down to the know, like and trust factor. So it’s important you know who you are talking to if you want your potential customers to know, like and trust you.
Forgetting to set your goals
If you’re not setting goals, you can’t track your goals. On the other hand, setting unrealistic goals sets you up for disappointment adding unnecessary pressure to yourself and your team. By setting realistic goals, using the S.M.A.R.T goals method, you can track the correct Key Performance Indicators (KPIs), and create actionable objectives, making your goals achievable.
So what are S.M.A.R.T goals? Specific, Measurable, Attainable, Relevant, Time Based.
These are key attributes to your goals. Say you want to increase your overall revenue within the next 6 months by 50%….how are you going to do that?
Now you’ve got the specifics, the percentage, your time goals and exactly what you want to achieve, you can take the actionable steps necessary to get there. You’ll know where you’re going, giving you the ability to track the KPIs needed, so you can make adjustments where necessary and shift your focus to the things that are working.
Investing in the wrong support or not at all.
Digital Marketing is more than just popping up a post on social media and hoping for the best. It takes thought, strategy, high quality content and consistency, it’s a lot.
It’s so common to get frustrated at the lack of results when you aren’t sure what you’re supposed to be doing, but remember you don’t have to do it all.
What you do need is a multi platform marketing strategy in place that works. (If you haven’t already, why not read about the different ways you can digitally market your business). Juggling so much on top of everything else is time consuming, exhausting and just downright stressful. This is why most business owners tend to just do what they can, when they can to no avail.
Investing in the right support means that you can focus on the areas of your business that need you, while a professional marketing specialist creates and implements everything you need for a successful marketing campaign.
Outsourcing your digital marketing is the most affordable way to get results in your business and that’s exactly what we do here at bevisible, so don’t be afraid to get in touch to talk about how we can help you.
To recap, before you begin your campaign create your buyer persona so you can tailor your content to the right people. Set measurable, attainable goals, so you can create a plan and easily track your progress. Finally, Investing in the right support to ensure you get the results you want, without the rest of your business suffering.
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