With so much conflicting information out there about whether blogging is beneficial to your business or not, you may be wondering, “is it actually worth it?”

But BeVisible is here to tell you that blogging, in our opinion, is hands down one of the most beneficial marketing strategies for helping your business to grow. Not only is it one of the most effective ways to build brand awareness, but it’s an inexpensive way to drive traffic to your website and attract prospective customers. And, it’s fun!

Let’s take a look at some of the perks to blogging.

Builds trust with prospective customers

Blogging is good for business and is a great way to really get your personality across. You can develop your own look, style and tone of voice that best suits you and your brand. This not only means you can make your blog stand out above the rest, but you can develop a personal connection with your customers. They can really see what you’re about and who you are. Ever heard the saying “people buy people”? Well, this is a great example. It’s not just about what your business is offering, it’s about whether a customer feels like they can trust you. Authenticity is the key here.

So when customers read your blogs, they feel like they know you. You’ve built a relationship with them and given them confidence in you and your brand. This is a vital part of the inbound marketing strategy – you first build the customer’s trust before you try to sell them your products/services.

Creates value for your customers

Let’s face it, no one wants to read a load of boring sales content. Creating value for your customers is one of the biggest benefits of blogging. And it means you have the opportunity to provide a better customer experience than your competitors. Blogging is good for business after all!

Blogging enables you to give your customers something for free – engaging and valuable information that they may not be able to get elsewhere. Win your customers over by educating them first, then you stand in a good position to sell them what you’re offering.

Drives traffic to your website

Hands up who wants more website visitors. Yep, us too.

All major search engines love websites that update freshly brewed content on a regular basis. So the more you post, the better you will rank on Google and the more people will visit your website. And blogging is, of course, the best way to regularly post fresh content.

Including keywords that customers will likely use to search for your product/service will also give your website more authority and higher rankings. There are keyword generating websites if you need help with which are the most popular for your topic.

Know your audience

Another way of getting good blog ideas is to read through your customers emails or comments on posts. What problems are they having? What’s working and not working for them? What kind of questions do they have? Address your customers needs.

Read books about your topic

Another way to search for content ideas is to read books about your topic. Not blogs – books. Find out what the top 5 books are about your topic and read them. You’ll not only know more about your topic than anyone else, but you’ll be overflowing with things to write about.

Social media

Scrolling through social media platforms is a great way to find ideas. A lot of the time a post can trigger an idea even when it’s unrelated. Or, just type in what topic you’re looking for and go from there.