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Do you have multiple social media accounts for your business?

There are a couple of good reasons why you should have multiple accounts. For example, if you manage multiple audiences, want to reach a larger audience or increase your overall visibility.

However, there are some challenges of having multiple social media accounts! In particular, it can be difficult to ensure that you’re posting consistently on all of your different accounts, and that you’re able to keep on top of all your stats and analytics.

But there are ways to keep your multiple social media platforms organised:

Use a scheduling app

If you have more than one social media account for your business, a scheduling app is essential! Be honest with yourself – as a business owner, you are way too busy to manually post on your social media every single day. Let alone on multiple social media accounts!

Many scheduling apps allow you to schedule posts, reels/videos, and stories so that all of your content can go up exactly when you want it to be. Some of the most commonly-used scheduling apps include Meta Business Suite, Later and Hootsuite.

Create a social media strategy

It is important that you understand what you want to get out of each of your social media accounts. Define your goals – are you looking to build brand awareness, drive traffic to your website, or generate leads? Not all of your social accounts will have the same goal.

(Not sure how to create a social media strategy? We can help you create the right strategy to achieve the results you need!)

Be careful with your analytics

If you have multiple social media accounts, it’s even more important for you to look at all of your analytics. Are some of your social accounts performing much better than others? How can you help ones that are lagging? Does every account contribute to your brand in some way?

You won’t know the answers without looking at the platform analytics. It’s important to understand what works and fine-tune your approach to your social media accounts

Prioritise your security

Finally, if you have multiple accounts, it becomes especially important that you keep on top of your cybersecurity. Think about it – each new account is another way for someone to get your details.

Luckily, there are ways that you can protect your online information. For example, you can implement two-factor authentication, use a password manager (for example, 1Passwordor Dashlane) and regularly review access permissions.

Following these top tips but still struggling to manage your multiple social media accounts? We can support you! Please get in touch with us to see how we can help.