Marketing is so much more than posting social media posts and hoping that they land with an audience! We believe that a strategy is needed when it comes to your marketing, and one of the best ways to do this is with multi funnel marketing.
Keep reading to learn what multi-funnel marketing is, and why this is such a great strategy.
What is a marketing funnel?
To understand multi-funnel marketing, you first need to have a good grasp of what a marketing funnel actually is. SendPulse describes it as: “A model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service.”
The funnel can then be split into a few different phases. For our purposes, we’ll be talking about the top, middle, and bottom of the funnel.
Top of funnel marketing campaigns are all about awareness – it lets a broad audience know about a company and its products. For example, social media marketing is usually made up of top of funnel campaigns.
Middle of funnel campaigns take that awareness and nurture leads by giving more detailed information to a smaller group of people. This includes marketing campaigns such as email newsletters or webinars.
Finally, bottom of funnel campaigns take those leads and turn them into customers. Personalised product demos and special offers are two such examples.
You can see why all of these phases are so important – and that’s where multi-funnel marketing comes in! This is a strategy that involves creating and promoting a series of marketing campaigns that guide potential customers through the funnel towards your end goal. That goal might be to make a purchase, fill out a form, or sign up to a service.
The benefits of multi-funnel marketing
First of all, multi-funnel marketing makes it more likely that leads will actually turn into customers. That’s because leads can exit the funnel at any point. Without multi-funnel marketing, this would just lead to a lost customer. But if you have lots of different ways for leads to engage with your marketing, they can re-enter the funnel at any stage.
Having different ways to engage with your customers is very helpful.Even if a lead doesn’t end up making a purchase immediately, having multiple interactions with them means that you are already building their trust and creating a relationship. This makes it more likely that they will come back as a customer.
Customer service and experience can also be positively impacted by multi-funnel marketing. Imagine that a lead comes to you with a question about how your products can solve a problem that they are facing. If you have invested in multi-funnel marketing, you could already have a blog post ready to go that will explain how helpful your product can be in this situation. This will prove to the lead that you’re already solving problems for them by anticipating their needs.
Furthermore, if the lead shows signs that they are interested in making a purchase, you can provide them with case studies and discounts to encourage them further. Everyone loves a discount or free trial, after all!
We hope that you understand multi-funnel marketing a bit better after reading this blog. This approach can take some time and effort to set up, but we do think that it can be very helpful for taking your marketing strategy up a notch!
Interested in learning how we can help you implement this strategy? Please get in touch with us to see how we can help you!