Digital marketing can be a minefield. There’s so much to consider when it comes to how and where to market your business. Not to mention the most effective ways to do it so you can really reap the rewards.
That is exactly why we’ve put together a list of our top five ways to market yourself digitally, let’s dive in.
Enhance your credibility with your website
Having your own website plays a huge role in your digital marketing initiative. It’s one of the most effective ways to boost your credibility, let your audience get to know you as a brand and generate new leads. It also has the potential to strengthen your online presence, redirect your audience to and from your social media and other marketing channels and build your email list. Nurturing both new and existing customers to increase revenue organically.
Boost traffic with Search Engine Optimisation
Did you know that websites who use SEO in their marketing have a greater chance of increasing not only traffic but conversions? Organic traffic is the most prominent form of website traffic. This makes SEO the most cost effective way to increase visits to your site by using targeted keywords to reach your desired audience, pushing you further up the search engine list resulting in a better user experience and higher conversion rates. It’s also extremely easy to measure.
Get social on Social Media
With 4.55 billion users, social media is the number one marketing platform for businesses. With the potential to reach a worldwide audience, increase brand awareness and drive sales it needs to be a core part of how you market your business. Each platform has its own purpose, Instagram is great for giving your business a visual presence, Facebook is huge for creating brand communities and Linked In for networking, all with the potential to generate leads and increase revenue.
Create an exclusive community through Email Marketing
Building relationships and community around your brand is digital marketing done right. With so many ways to connect with your target market on a deeper, personal level, it makes sense to include email marketing in your strategy. By giving you the chance to tailor your message to directly speak to them. Creating an exclusive community can have a huge impact on your reader to consumer journey. Taking them from moderately interested, to considering your offer and eventually to needing it, ultimately another way to increase your cash flow. Not to forget, that by using automation means less time, and less money spent on nurturing your past, existing and future customers.
Showcase your knowledge with a Blog
Including blogs in your marketing is a fantastic way to increase visibility. You can showcase your knowledge as an authority within your industry, while simultaneously strengthen your exposure on social media. A large part of marketing is providing value in everything you do, and a blog is the perfect way to do that through education. It’s also one of the best ways to boost your SEO and drive even more traffic to your website.
Generate new leads through Paid Ads
There has been a surge in businesses using Paid Ads to promote their brand online and there is a good reason. It’s a low cost but effective way to reach your target market. You can choose exactly who sees it, increase your brand awareness, bring in new leads and boost revenue with double the turnaround time. It’s also easy to measure and provides valuable analytics to track your progress.
Final Thoughts
Each and every one of the marketing channels listed bring a range of benefits to your business. There is a lot to consider going forward. Marketing doesn’t have to be as overwhelming as it looks. With the right tools, techniques and team you can create a multi-platform marketing strategy that gets you results without the stress and extra long to do list. If you need support in how to digitally market your business, just get in touch and we’ll be happy to help
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