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There are a lot of terms in marketing that can look like marketing jargon...from CTA to ROI to SEO! But what do these terms mean, and is it important that you use and understand them? Why marketers use these terms Some of the marketing jargon that marketers use are...

When did you last look up reviews of a business online? Chances are, it was very recently. According to a study by Bright Local, 87% of consumers read online reviews for local businesses in 2020, which is up from 81% in 2019. With the vast majority of people using...

Want to drive traffic to your website? This blog is for you Do you have a website for your small business? A website is one of the best places for you to sell your products or services and connect with customers. But over 50% of small business websites get less than...

Get Ahead of your competitors with your marketing Through the next few months, small businesses across the country will be reopening - hooray! If that includes your business, you’re probably excited to get back to normal again. Back to normal will also mean getting...

With spring comes flowers, more sunshine, and of course, spring cleaning. But springcleaning isn’t just for your overfull cupboards - it can also be a great exercise to spring clean yourbusiness. We’ll explain why, and discuss how you can effectively spring clean the...

One of the great things about digital marketing is that there are always new social media features to explore. In recent months we’ve already been introduced to Instagram reels, Twitter fleets and Facebook’s Watch Together. But why should (or shouldn’t!) you use new...

By Wendy Tuxworth Hello, 2021!  It’s a new year for you and for your small business. And that means it’s time to think about what your 2021 marketing goals are. If this is the year that you’ve decided to step up your business’ social media game, then we’ve got...

Digital marketing can be a minefield - new acronyms seem to pop up every day! That’s why we want to explain the ways that you can improve your SEO. This includes what it is and the ways that you can improve your SEO. What is SEO? SEO is short for Search Engine...

First of all, we get it, running your own business can be stressful! So many things to do, so many ideas, but so little time! Remember, every single business owner has gone through the ‘pulling your hair out’ stage at some point or another. So you’re not alone. Your...