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Mythbusting LinkedIn Metrics

Mythbusting LinkedIn Metrics

Do we need to focus on Linkedin impressions and likes? What makes a good post and how do we know if my page is successful? Communications Manager Alana Carrasco explains the important factors of LinkedIn Metrics. Social media has transformed how organisations market...
How to find the best audio for reels!

How to find the best audio for reels!

We’ve discussed the basics of creating Reels and TikToks before – but there’s one aspect that we think deserves a bit of a deeper dive, and that’s audio. That’s because the audio you use in your Reels are a key factor to making them successful. In fact, a study...
What is Audience Behaviour?

What is Audience Behaviour?

Ever looked at those graphs and numbers on your social media platforms and wondered what it all means for you and your small business? In this blog, we’ll explain what this is, the importance of audience behaviour, and how you can use this information to target your...
SoLoMo – Is your business in the know?

SoLoMo – Is your business in the know?

One of the marketing buzzwords of 2022; SoLoMo may sound like the name of an up and coming pop band but it is in fact a new brand of three-fold digital marketing. Combining social media, location-based advertising and mobile commerce packs a powerful punch to improve...