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Don’t you love a well-written piece of content? The kind of content that grabs you and leaves you wanting more. We thought so. We recently had a client in need of content marketing services. One of her key requirements was that we can write. So, it got us thinking about the importance of writing when it comes to marketing. 

Marketing, in general, is so heavily focused on content, that it only makes sense great writing is an absolute must. Of course, anyone can write, but it takes a particular set of skills to be able to write for marketing. Today on the blog we’re delving into why great writing is so important and what makes our team the one for you.

Marketing focuses heavily on content

I don’t think there’s a single form of marketing that doesn’t involve written content in today’s digital world. From website copy, SEO, social media, paid ads, blogs, you name it, it involves writing. The thing is, you can write as many blogs as you like or as much information on your website as needed, but if your message isn’t clear, your audience can’t relate and your words don’t align with their needs, you’re not going to get the results you want. 

The idea is to use your content to influence people to buy your product, this is done by using exciting, persuasive language that resonates with your audience on a personal level. If you know how to do that, then you’re well on your way to great results, if not, then you are missing out on so much potential. 

The way you write matters to your audience

Believe it or not, the way you write matters to your audience, it’s not just about what they’re consuming, it’s about the feelings it evokes as they consume it. Having the skills to take your knowledge and unique genius and put them into words to not only educate your readers but to resonate with them and call them to action is an art in itself. An art that is a crucial part of content marketing. 

It takes eight seconds to capture your audience’s attention, that’s not a lot of time at all but it’s not just about capturing their attention. Good writing is designed to hold attention to the very end. Imagine you’re in a bookstore and the title and cover of a certain book grab your attention, so you skim the first few pages to see if it’s worth buying, but nothing else excites you and the writing is poor, so you put it back on the shelf. The same principle applies to your content. You may have a great hook, but if the rest doesn’t flow and your audience doesn’t feel connected, then they’ll move along. 

Good writing positions you as an authority in your industry

If there’s one thing you need to consistently generate leads and convert your readers to paying customers, it’s authority and good writing is a huge part of that. Having a strong brand message, and content packed full of value and personality while remaining clear and concise is the pathway to building trust with your audience. Not only that, but having these examples within your writing will set you apart from the rest, and make you the go-to brand in your industry. 

The key to building authority is to take the reader along with you, knowing exactly what to say, when to say it, and how to say it to get your audience invested in your story and ultimately buy into what you’re trying to sell. The more invested your audience is, the more they trust you, the more they like you, and the more they want from you. 

These are just a few examples of why writing is such an important skill to have as you market your business and choosing the right marketers, with the necessary skills, is imperative. Luckily for you, not only are we a team of marketers, our CEO Laura has a degree in Journalism and over 20 years of experience in the written word, we are also fortunate enough to have a Copy and Content Writer with over 2 years of experience and a lifetime of love for writing with her pen (keyboard) at the ready. Could we be the team for you? Get in touch and let’s work together.